About Our Brand
North Carolina’s state motto, Esse quam videri, is a Latin phrase meaning “To be, rather than to seem.” Our brand builds off of how Investors Trust is in constant but quiet consideration of their clients’ needs and goals. In a nod to our heritage, we take subtle inspiration from the North Carolina flag through color, layout and graphics, demonstrating we always have the big picture in mind, without ever losing focus of the details. The star from the flag represents our constant “North Star” — your financial goals.